Just Do It!

This catchy phrase from Nike applies for many things in our life, especially in the area of starting a business. At times, I do see people claiming that they need to think through thoroughly, need to plan more meticulously or they need more considerations, before they can decide whether to start doing something, say starting a business.

My take: By the time one finished thinking and planning (that's if you finish because it will never be enough), others would already be way ahead of you! Not that I have a business myself (I don't consider tuition a business), but at least I jumped into tuition and advertised for myself without going through an agent. I just did it.


One of the keys here is the perception of money. We get extremely afraid that all our hard earned money will be gone; we can't afford to risk a single cent. And that's where differentiates the successful and the failures in businesses. There's no such thing as a totally risk free venture that will make one a tidy sum.

An example... I started this finance blog, which has about 100~200 unique readers a day now. Starting from US$1 a month or less from adsense advertising, it has grown to about US$10+, and all the while I'm doing it to help myself think clearer before plugging my funds into any investments or clearing the cloud in my brain. My main risk is the time I took to set this up, because the opportunity cost of my time is quite huge; I can easily go outside and ask for much more on a per hourly rate. US$10+ per month? Well, I can easily achieve that outside within say... 10 mins? However, I just went ahead and set it up. My motto? Just do it.

But... you may ask.... If we fail to plan, we plan to fail! My reply would be... there's not perfect plan in this world. Just like playing a chess game, a plan can always get disrupted, and one needs to constantly tweak and adapt to win.

Learn and think as we do. Think too long and we won't go and do things in the end.